Bartosz Bała

DIGITAL TRANSFORMATION · AI · LEADERSHIP

Big-picture thinking.
Real-world progress.

A little about me

I’m Bartosz. I connect strategy, technology and people to turn digital ambition into something that works.

Based in Kraków. Working globally.Commercial technology & AI at ALK

01 About me

At the intersection of
business and technology.

My work has grown from SEO and digital performance into leading technology operations, digital engagement platforms and commercial AI initiatives at ALK, a global allergy company.

I bring business teams, markets and IT together around a shared direction. Then I help build the teams, platforms and ways of working that make it happen.

02 My focus

Connecting the pieces.
Making them work.

01 /

Commercial AI

Connecting AI opportunities to business priorities, from content and customer engagement to the foundations needed to move beyond a pilot.

02 /

Digital platforms
& operations

Building shared web capabilities and simpler delivery models that support local needs while creating scale across markets.

03 /

Connected customer
experiences

Bringing portals, data and engagement technology together to support more coherent journeys for healthcare professionals and patients.

04 /

Performance
& discovery

Connecting SEO, analytics and emerging AI search behaviour to understand what reaches people and what helps them take the next step.

03 How I work

Progress is a team effort.

01 / DIRECTION

Start with the purpose.

Get clear on the problem, the people it affects and what a useful outcome looks like. Let that guide the technology.

02 / CONNECTION

Bring people with you.

Connect global ambition with local experience. Build a common language across commercial teams, specialists and IT.

03 / DELIVERY

Make it practical.

Turn a shared direction into clear next steps. Learn through delivery and build capabilities that teams can keep using.

04 Get in touch

Good things start
with a conversation.

Connect with me on LinkedIn